The
global economic recession is continuing
to present major challenges to corporate
leaders. Managing liquidity, securing
credit and adjusting cost and capacity
to match collapsing demand are key
agenda items for chief executives. It
is difficult to predict how long this
recession will last, but we do believe
that the economy will eventually
self-correct itself via normal market
mechanisms and monetary stimulus, rather
than fiscal stimulus. No matter what
ideological position one takes, any
spending program of the magnitude
contemplated by the Obama administration
will take time to work its way through
the economy. On the monetary side, we
do expect the US Federal Reserve to
behave responsibly and mop up the
liquidity injected in 2008 as aggregate
demand picks up, thus averting any
significant inflationary pressures in
the short to medium term.
Forward thinking executives are now
taking steps to position their companies
for economic recovery and competitive
advantage. We believe that taking
advantage of collapsing prices in key
products and services that represent a
big part of any company’s cost structure
is a high impact and relatively painless
way to improve economics in the short
term.
Recent data by the Bureau of Labor
statistics confirms what we see in our
client work: Prices for corporate
purchases are declining at a rate not
seen before, at least not in the past 30
years. A good indicator is the BLS’s
Intermediate Goods Index (excluding Food
and Energy), which in February 2009 was
down over 5% compared to a year ago.
Clearly the averages are not telling the
whole story. Companies that aggressively
demand better terms from their suppliers
and pursue structured strategic sourcing
initiatives are obtaining price
reductions in the 15-20% range, while
companies not actively exploiting the
market opportunity get little or
nothing.
Because this situation is so unique, it
is difficult to predict how long this
window of opportunity will last, but we
would be surprised to see suppliers
regaining significant pricing power
within the next 9 to 12 months. However,
we do know from our consulting work with
clients that it is possible to lock in
attractive prices with suppliers that
will have benefits well into an economic
expansion.
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